Executive Dashboard
Business overview and key performance metrics
Revenue Today
Rs. 47,200
+18.4%vs yesterday
Revenue This Week
Rs. 404,200
+12.7%vs prev week
Orders Today
19
+8.2%vs yesterday
Orders This Week
167
+5.3%vs prev week
Avg Order Value
Rs. 2,420
+3.1%vs prev week
Ad Spend Today
Rs. 9,100
+5.8%vs yesterday
ROAS
5.2x
+4.1%vs prev week
Website Traffic
1,380
+2.5%vs yesterday
Conversion Rate
1.4%
-0.3 ppvs yesterday
Pending Orders
12
Delivered Orders
142
Return Rate
22.0%
+4.8 ppvs prev week
Revenue Trend
Daily revenue over selected period
Orders Trend
Daily order count
Ad Spend & ROAS
Marketing efficiency
Website Traffic
Daily visitors
Conversion Rate
Website visitor to purchase rate
Return Rate
Percentage of orders returned
Gross Revenue
Rs. 404,200
Discounts
Rs. 18,500
Return Value
Rs. 72,800
Ad Spend
Rs. 74,000
Net Revenue
Rs. 238,900
+8.2%vs prev week