Founder Overview
How is the business doing?
Today's Performance
Weekly Performance
Revenue This Week
Rs. 404,200
+12.7%vs last week
Revenue Last Week
Rs. 358,700
Revenue This Month
Rs. 404,200
+15.2%vs last month pace
Key Metrics
Where Are We Losing Money?
Return Rate
22.0%
+4.8 ppvs prev week
Return Value (Lost Revenue)
Rs. 72,800
Net Revenue
Rs. 238,900
+8.2%vs prev week
Attention Required
Return Rate Increased
Return rate has increased from 17.2% to 22.0% this week, significantly above the 15% healthy threshold.
+4.8 percentage points
Ad Spend Increasing While ROAS Stable
Ad spend increased by 5.8% this week while ROAS remained relatively stable at 5.2x. Monitor for efficiency.
Rs. 74,000 spent
Conversion Rate Declining
Website traffic is up 2.5% but conversion rate dropped 0.3 percentage points. Checkout flow may need review.
1.38% conversion
Low Stock Alert
2 products are approaching stockout levels and may need restocking within the next 5 days.