Business Health

Overall health indicators based on configurable thresholds

3

Healthy

2

Need Attention

1

Critical

Revenue Health

Healthy•+12.7% WoW growth

Revenue is growing at a healthy rate above the 5% weekly target.

Advertising Health

Healthy•ROAS 5.2x

ROAS is above the 3.0x healthy threshold. Ad spend efficiency is strong.

Conversion Health

Needs Attention•1.38% conversion rate

Conversion rate has dropped below the 1.5% attention threshold. It was 1.68% last week.

Fulfillment Health

Healthy•92% delivery success

Delivery success rate is above 85%. Average delivery time is 2.8 days.

Return Health

Critical•22.0% return rate

Return rate is above the 22% critical threshold. Increased from 17.2% last week. Requires immediate investigation.

Inventory Health

Needs Attention•2 low stock items

2 products have fewer than 7 days of stock remaining at current sales velocity.

Threshold Configuration

Return Rate Healthy: Below 15%

Return Rate Attention: 15% — 22%

Return Rate Critical: Above 22%

ROAS Healthy: Above 3.0x

ROAS Attention: 2.0x — 3.0x

ROAS Critical: Below 2.0x

Conversion Healthy: Above 2.5%

Conversion Attention: 1.5% — 2.5%

Conversion Critical: Below 1.5%

Delivery Healthy: Above 85%

Delivery Attention: 75% — 85%

Delivery Critical: Below 75%